Vision: To become the most preferred choice and leading market brand of PVC footwear in West Africa.

Mission: To manufacture the most comfortable, high quality, affordable, and stylish shoes in the market by regularly developing new styles and keeping abreast of the latest technologies and industry trends.

Core Values:

  1. I- Integrity
  2. Q- Quality delivery
  3. C- Customer focused
  4. C- Continual  improvement
  5. T-Team work